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OUR STORY

Building Financial Confidence Since 2022

Empowering clients with knowledge-driven financial solutions

Our Mission at Dhanam Financial Services (DFS)

Creating financial clarity in a complex world

Founded in February 2022 amidst global uncertainty, Dhanam Financial Services was founded with a clear vision: to make investing easy to understand and help individuals achieve their financial goals.

We believe true financial wellness comes from understanding, not just transactions. We take time to educate clients, ensuring every recommendation aligns with both immediate needs and long-term aspirations.

"Financial freedom begins with knowledge. Our aim is to help you make informed investment decisions with confidence."

Our Promise

  • Unbiased advice
  • Transparent processes
  • Personalized strategies

Our Core Principles

The foundation of every client relationship

Client-Centric Approach

We listen first, learn about your needs, and then present investment solutions that match your requirements from the products we distribute.

Sustainable Growth

We focus on helping investors build wealth over the long term through consistent investing and awareness of risk.

Ethical Standards

As an AMFI-registered (ARN-196256), we are committed to offering suitable product options with the utmost professionalism and integrity.

Leadership

Chetan Ashok Jethithor

Chetan Ashok Jethithor

Founder & Financial Services Specialist

Education & Credentials

  • Holds an MBA in Finance, M.Com, and B.Com degrees, providing comprehensive financial expertise.
  • AMFI Registered Financial Product Distributor (ARN-196256) and NISM Certified Mutual Fund Distributor.
  • IRDAI Licensed Life Insurance Agent – LIC of India (Code: LIC0172592K).
  • IRDAI Licensed Health Insurance POSP – Care Health Insurance Ltd. (Code: RLH20524206).

Professional Experience

With over a decade of experience in the financial sector, Chetan has built expertise in mutual fund distribution, insurance solutions, investment strategies, and risk management. He has worked with a diverse clientele — from first-time investors to high-net-worth individuals — helping them select suitable financial products and build disciplined investment habits. Drawing on his finance background and dual registration with AMFI and IRDAI, he ensures transparent, compliant execution of mutual fund and insurance offerings. His approach blends analytical rigor with a clear understanding of client goals, focusing on suitability, compliance, and long-term wealth creation to guide individuals and families through the complexities of financial products with confidence.